Ignite your market-maker energy

In these early days of AI transformation in enterprise tech, uncertainty is the only certainty, and still your employers and investors value predictable outcomes above all else. So how do you navigate this?

This is where you choose - cling to safety? Or alchemize your inner and outer worlds in a way that breaks you free from corporate constraint and into your creative, market-maker energy.

I’m Elisabeth Root and I founded ERA to help tech leaders unleash the energy that inspires their stand-out eras in tech. Work with us to:

  • Reignite the intuitive intelligence and curiosity behind market defining innovation

  • Attune with the humans at all levels of business so you can authentically translate technology into real business value

  • Reinvest in the essential skills that AI can never replace - inner trust, discernment, vision work, wise speech, connection - that drive solid and measurable results

  • Step out of constraint and into the expansive energy of a transformational leader, executive or a CEO

  • Refuse to ever abandon your self, your values or your family again

work: n: an opportunity for discovering and shaping; the place where the self meets the world

- David Whyte

Tech Execs

Who are ready to expand beyond narrow role definitions to reclaim you're unique voice and value. To claim the executive position you're ready for or even designing a whole new path

Startup Founders and CEOs

CEOs and their leadership wanting to de-risk scale by defining and operationalizing cultures of openness, innovation and growth - the work that paves the way for sustainable innovation and high value exits

Women Tech Leaders

Guiding leaders who are too often constrained and exhausted by an antiquated corporate and cultural system to your voice, your energy and your most expansive version of success

Registration Open: Breadwinning Woman in Tech Cohort and Retreat!

Trusted by leaders like you from companies that include:

I am Elisabeth Root. A woman in tech, advisor and coach, teacher, lifelong student, type-A achiever, intuitive creator and lover of lazy days in the sun. It all belongs.

Before founding ERA I led a rewarding career in tech go to market and along the way came to see that revenue success rests on a leader’s ability to attune to all parts of themselves, even those that don’t feel like they belong, so that they can attune to the massive matrix of personalities at play in any fast paced tech sales ecosystem. I’ve been part of organizations led by inspiring leaders who create cultures of connection, curiosity and wins and of those led by the old guard IT bosses who create on fear driven, trauma response cultures that eventually push high performers out. The impact of either reverberates long after they leave.

I founded ERA in 2023 to help tech leaders reclaim their light and unique differentiators so that they can be the forces behind market-maker products, services and companies. And expand as fully present humans along the way. Check out a few ways we can work together here.

If you're looking for an expert consultant to up-level your executive leaders or for yourself, who also operates with incredible empathy and strength of soul, look no further than Elisabeth Root.

She's a unique force in the industry and every time I get the chance to catch up with her, I leave with new energy and knowledge - two things that are really hard to combine.

Casey Bleeker, CEO & Co-Founder. SurePath AI

The Boiler Plate:

ERA was founded by Elisabeth Root after a career in Go to Market roles (product, marketing, partnerships, sales), including over a decade as a founding member of several partnership orgs at both AWS and Google Cloud, exposed a fundamental insight: Emerging and scale-up businesses fail to thrive during times of market transformation when they abandon their values and differentiators out of fear of being left behind. Those who pull ahead are those who are crystal clear about their core offering, iterate often on how they bring it to market.  Unlike typical partnership leaders who optimize for narrow metrics, Elisabeth assessed revenue potential from across the entire GTM spectrum - from product development to customer success and everything in between - and saw inner depth and human alignment as the ultimate revenue growth lever. This goes for companies as much as execs.

Since 2023, she's coached executives from some of the world's most innovative companies - including Databricks, Google, Microsoft, NVIDIA and a slew of startups - to drive change and accelerate growth by blending strategic market insight with inner and outer alignment and subsequent strategies. As a long time “partner-person,” Elisabeth brings a network of partnership resources to deliver this work, ensuring that every engagement benefits from a deep web of specialized expertise.