The
Founder Journey Begins

You know the industry and you have a unique vision and value that seems to not fit within the corporate system you’re in. This might be your invitation to transform that energy into your own offering - either inside or outside of tech.
Acting on that invitation renews energy and agency that you forgot you had.

Whether the idea is just emerging or you are already on the entrepreneurial journey, emerging founders work with ERA to transform the thing that lights you up into a focused, differentiated offering with a Go to Market strategy that sells.

You’ll be guided by Elisabeth’s expertise in sussing out the most marketable skill sets for consultants and new businesses inside and outside of tech.

You’ll take your hard earned expertise and stir it up with the vision of the life you desire and the solution you know the world needs.

You’ll be supported with strategy and coaching that helps you validate your idea, work through your launch checklist and navigate the wild range of emotions that emerge along the way.

You’ll design a Go to Market playbook that’s ready when you are.

You’ll fully trust your differentiated brand value. You’ll learn to validate the buyer’s experience and the market value. You have the experience, spirit, vision to productize something that comes from deep within you. By now you’ll have the passion (and new skills) to bring the path to revenue to life.

“You encouraged me to continue this journey strongly. Most other people said, no.…we brainstormed, letting our creative juices soar, setting this organization up for continued success. Your encouragement has helped to propel us to where we are today.”

- Cassandra P, Founder & Executive Director, LOLK, Non-Profit

Quick Temp Check:

  • What are you valued for? Your grind? Or your influence?

  • What motivates you more? Fear of loss? Or the art of the possible?

  • Do you recognize the systems you’re in? Do you navigate them with finesse or fear?

  • Do you operate from renewed energy or from accrued depletion?

  • Do you remember how to dream? Do you know how to operationalize what you come up with?